浅论逆向物流网络及其价值分析.docVIP

浅论逆向物流网络及其价值分析 Analysis of the Reverse Logistics Network and Its Value 孙丹 SUN Dan；于晓龙 YU Xiao-long (佳木斯大学经济管理学院，佳木斯154007) (School of Economics and Management Jiamusi University Jiamusi 154007, China) 摘要：逆向物流日益引起企业的广泛重视。木文着重分析了其产生来 源，介绍了物流网络结构的四种基木类型，并对逆向物流网络进行了价值分析, 认为企业通过构建逆向物流网络能够有效降低企业成木，提升企业竞争力；提高 顾客满意程度，提升企业形象；保护环境，承担社会责任。 Abstract: Reverse logistics has attracted wide attention of enterprises recently. This paper mainly analyzes its origin, introduces four basic types of logistics network structure of reverse logistics network, and analyses its value, proposes that enterprises can effe