中小城市会展业发展的策略分析——以连云港为例.docVIP

毕业论文（设计） 中小城市会展业发展的策略分析 ——以连云港为例 学生姓名 : 学 号 : 二级学院 : 专 业 : 班 级 : 指导老师 : 答辩时间 : 2015.5.22 摘要 我国的会展业近年来发展迅速，一些中小城市不断跟风建造展馆，以至于浪费了很多社会、自然资源，扰乱了市场秩序。作为沿海开放城市之一的连云港拥有丰富的社会、自然资源，可以通过充分地开发利用，促进会展业发展。本论文运用了SWOT分析法，分析目前连云港市会展业的发展情况，根据连云港会展业面临的优势条件、劣势因素、有利机遇和现实挑战，提出未来连云港市会展业的发展策略。同时，连云港可以借鉴其他发达城市的经验，提出相应的保障措施，藉以打造会展经济强市，成为苏北会展业的领头者。课题旨在对连云港会展业的发展策略进行分析，给其他中小城市也带来相应地建议。 关键词：中小城市；会展业；发展策略；连云港 Abstract Chinas exhibition industry is developing rapidly in recent years, some small and medium-sized cities follow suit construction unceasingly, so wasted a lot of social, natural resources, disrupted the market order. As one of the coastal open city of Lianyungang has rich social, natural resources, can fully development and utilization, promote the development of exhibition industry. This paper USES the method of SWOT to analysis the current development of Lianyungang city convention and exhibition industry, based on the advantage conditions of Lianyungang exhibition industry is facing, disadvantage factors, favorable opportunities and real challenges, put forward the future development strategy of Lianyungang city exhibition industry. Can draw lessons from the experience of other developed cities at the same time, Lianyungang, put forward the corresponding security measures, in order to build a city convention and exhibition economy, as the leading sender of foreign subei exhibition industry. Project aims to analyze the development strategy of Lianyungang exhibition industry, brings to the other small and medium-sized cities have Suggestions accordingly Key words： Small and medium-sized cities; Exhibition industry; Development strategy; Lianyungang 目录 TOC \o 1-3 \h \u 摘要 I Abstract II 目录 1 第一章 绪论 2 1.1 我国会展业发达城市的经验借鉴 2 第二章 连云港市会展业的现状分析 4 2.1连云港展馆状况 4 2.1.1展馆运作情况 4 2.2连云港总体展览情况 4 2.2.1会展人才及效益 5 2.2.2综合服务和管理体制 6 第三章 连云港市会展业的SWOT 分析 7 3.1优势条件 7 3.2劣势因素 7 3.3有利机遇 8 3.4现实挑战 8