Kik类用户持续使用影响因素的动态跟踪实证研究——以腾讯微信为例.pdf

重庆邮电大学硕士论文 Abstract 228 are matched theresultshowsthat EXCEL，alld inVestigationexactly byusing filledin both thefirst alldthe people questiomlairesduring inVestigationfollow—up andLISI也L8．7areusedtotest arld inVestigation．SPSSl7．0 ofthesedataalldtoconduct f．aCtor alldstnlctural reliability confimlatoDraIlalySis model allVariablesaIldtheir equationaJlalysis．Mutualinnuence relationsllips锄ong innuenceonusers’imentiontouseWechat arediscussed． continuously Asisindicatedthe by empiricalstudy： factorsoffirst ④The continuousare survey satisf．action， innuencing usage factorsof conVellience，subjectiVenom，a11d衔endcontactinguse如lIless；the second continuousare surveyinnuencing usage nom， 伍end usemlIlessa11d contacting entertaining． V撕ables ②The factors’theaJld stableiIlfluence a虢cting stabilitychallge：(1)The f．actors：TheconVellientisastablefactorto me influencing衔endsuse如1ness，aIld 衔ends new衔ends arestablef犯torsto usemlness，entertaimnent use向lness，meeting satisfaction．Thee虢ctofcontinuoususe