企业忠诚顾客的驱动因素及其培育1.docVIP

企业忠诚顾客的驱动因素及其培育(1) ????【摘要】在激烈的市场竞争中，每一个组织必须尽快转向真正的顾客观念和营销观念，使经营重点转移到为顾客服务，提高顾客忠诚度上来，并在经营管理过程中着眼于建立持久的竞争优势。本文总结了顾客忠诚为企业带来的巨大利益，并对顾客忠诚的驱动因素作了较为全面深入的分析。论述了顾客忠诚的基本层次。着重分析了忠诚顾客的培育方法。【关键词】顾客忠诚 驱动因素 忠诚顾客1【Abstract】In vigorous market competition, each a buildup must change direction the real customer idea as soon as possible with the marketing idea, making operate the point transfer into the customer serves, increasing the customer loyalty come up, and fix attention on in operate manage process in establish the last long competitive advantage. This text tallied up customer loyalty as the benefits of