IsThatanAdAreYouSure中文题目传媒学道德探究.docxVIP

Is That an Ad? Are You Sure?中文题目:传媒学道德探究 【关键词】传媒，道德，案例研究 This case talk about the ethical dimensions of how marketing message are presented and where they are? Guerrilla marketing in our life , some guerrilla, marketing look like not advertising, and consumer or normal people don，t know this is advertising or not. Guerrilla marking always use novelty ways to show product, some time people can，t believe every guerrilla marketing , because they are always doubt this is advertising or not, and indicated that there are some ethical problems with guerrilla advertising implementations? Especially