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U.S. Food and Beverage Marketing: PepsiCo: network communication wars of popular brands  Pepsi has always emphasized as a spokesman for the positioning of young people, the overall brand communication is always based on the overall strategic positioning. ????Since 1996, PepsiCo launched the official site, Pepsi has always been firmly locked the young audience. Pepsis Web site visitors to provide the latest Pepsi commercials, the latest information to meet the young surfers the demand for fashion, while the ever-changing activities lottery coupons good mobilize the enthusiasm of Internet users. Launched its online gaming site, is the focus of attention of young audiences. In order to make the site into a powerful brand extension channels, Pepsi launched a new round of online marketing campaigns. Young people: the core of eternal publicity ????Online marketing campaign, Pepsi is still positioned as the core of the young consumers, including 18-year-old young male consumers to be the focus of the object. Use of online advertising giant ads, banner ads and streaming media advertising and other forms, also issued a 300 million e-mail. Selected ads MTV, Yahoo and the official Oscar site. ????Pepsi by signing singer Britney Spears, adding that TV and online advertising more attractive to Britney Spears as the protagonist of the TV ads and online ads also introduced, Britney Spears Pepsi joining indeed amassed more popularity. At the same time by two small U.S. baseball star Ken TAL ? Griffey and Sammy Sosa ? commercials starring the propaganda campaign has become a highlight of the follow-up publicity. Pepsis website also provides a lot of film making of the ad to attract peoples attention. Super Bowl: The new experimental field of marketing ????Integration for the site in the spread of Pepsi war, in 2002 American football Super Bowl on the interactive streaming media campaign to become the biggest bright spot. ????Pepsi and the United States a well-known p