LEXUS车主专享汽车杂志.pptVIP

* LEXUS車主專享汽車雜誌 LEXUS Magazine LEXUS車主專享汽車雜誌，是一本專為LEXUS車主量身定作的雜誌，並以「Life-Style」為報導主軸的高品質精緻生活指南，藉由雜誌的呈現達到LEXUS「專注完美，近乎苛求」的行銷形象以及與車主建立起情感的聯繫。 LEXUS magazine is a magazine custom-designed for LEXUS car owners. Adopting “lifestyle” as its main reporting focus, this publication helps the reader navigate his or her high-quality lifestyle. This magazine achieves the marketing image of Lexus, “The Relentless Pursuit of Perfection” and builds a lasting relationship with Lexus car owners. 廣告刊登聯絡專線：02-2732-8899 ext.530 0932-044678 范心嫘 讀者輪廓 Readership Demographics ( Men ) ( Women ) 樺舍文化刊物 精準溝通目標客層 男女比 Gender 讀者輪廓 Readership Demographics ( 31-35years ) ( 36-40 years ) ( 41-45 years ) ( 20-30 years ) (Above 60 years ) 年齡 Age (in years) 樺舍文化刊物 精準溝通目標客層 讀者輪廓 Readership Demographics ( Graduate and above ) ( Less than Secondary ) ( Secondary ) ( University ) 教育程度 Education level 樺舍文化刊物 精準溝通目標客層 讀者輪廓 Readership Demographics 樺舍文化刊物 精準溝通目標客層 職業類別 Occupation ( Company President) (Upper-Level Management) (Professional (Physician , Accountant…)) (Public official) (Company Employee ) ( other (Housewife , officer… ) ) 刊物優勢 Publication Strengths 樺舍文化刊物 精準溝通目標客層 兼具銷售與口碑的優勢品牌 A Superior Brand in Terms of Both Sales and Name Recognition LEXUS連續四年蟬連J.D.Power Asia Pacific亞太地區台灣區顧客服務滿意度第 一名，以及連續三年獲得J.D.Power Asia Pacific亞太地區台灣區新車銷售滿意度第 一名，顯示LEXUS「專注完美，近乎苛求」的品牌形象，已深獲車主的青睞。選 擇優勢品牌所製作的企業刊物，就像同樣選擇了兼具品味和質感的曝光媒體。 Lexus has achieved recognition from J.D. Power Asia Pacific as first in customer satisfaction in the Taiwan Customer Service Index (CSI) Study for the fourth consecutive year, and first in customer satisfaction of new car sales for the third consecutive year. This indicates that the Lexus motto, “The Relentless Pursuit of Perfection,” has struck a chord with car owners. Thus, selecting a magazine such as this one, is akin to selecting a exposure medium that reflects both taste and style. 刊物優勢 Publication Strengths 樺舍文化刊物 精準溝通目標客層 配合雜誌曝光突顯品牌價值 The Magaz