战略管理知识(本科生版本).ppt

Prof. Wei Jiang Stra. Mgt * 组织动态能力三要素 过程(Processes)、定位(Positions)和路径(Paths) 过程：组织和管理过程 四个关键过程：整合、学习、重组、变革 定位：技术和智力资产禀赋，与顾客与供应商关系 四类战略资产：技术资产、互补资产、财务资产、 区位资产 路径：动态能力的获取途径选择 两类关键路径：途径依赖、技术机会 Prof. Wei Jiang Stra. Mgt * Learning approach to Strategy Participative policy making Informating Formative accounting control Internal exchange Reward flexibility Enabling structures Boundary workers as environmental scanners Inter-company learning Learning climate Self-development for all STRATEGY LOOKING IN STRUCTURES LOOKING OUT OPPOR- TUNITY The Learning Organ. Prof. Wei Jiang Stra. Mgt * Learning approach to Strategy Participative policy making Informating Formative accounting control Internal exchange Reward flexibility Enabling structures Boundary scanners Inter-company learning Learning climate Self-development for all STRATEGY LOOKING IN LOOKING OUT LEARNING OPPORTUNITY THE LEARNING COMPANY Prof. Wei Jiang Stra. Mgt * Step 1: Small group of people that should be the whole company, could be the board of directors, could be a group representing all the main parts of the company. Step 2: Each member to consider where they think the company is now as figure 1 and to put a master chart on the wall and ask each to put a cross on the line that expresses the view. Prof. Wei Jiang Stra. Mgt * Step 6: Moving down to the future-focused right-hand side of the U-curve, starting with abstract ideas and visions and ending with the first step. Step 3: Checking on your own interpretation of where the company is now and establishing some consensus on the question of where you are on the lifeline. Step 4: Focusing on the past and considering some of the events and decisions that have made the company what it is today. Step 5: Using ‘U curve’ method underlying the