我的工作与浅谈优思弗.docx

PAGE 毕业论文（工作实习报告） 目录 摘要······················································2 引言······················································3 1 我的工作 1.1我是做什么的 1.2举我的实例说明 2 公司的药品··································5 2.1种类······························5 2.2应用范围·············································5 3 优思弗是什么 3.1优思弗概念 结论······················································7 参考文献·················································8 谢辞·····················································9 我的工作与浅谈优思弗 摘要：医疗体制的深入改革直接影响到几十万医药代表的生存发展，医院高高挂起的“免”字招牌．依然触动着医药代表的神经，作为医药企业终端销售工作的重要环节，如何摆脱目前的困难局面，在竞争激烈的市场自由状态下。医药代表又处于怎样的地步？医药代表如何才能在激烈竞争中站稳脚步？将是现阶段医药领域销售工作的首要任务。本文在此详细介绍了中国目前医药代表的处境，同时就此简要分析了医药代表行业出现的问题，以及想要在未来走的更好必须要解决的行业弊端和医药代表自身的对策。 Summary： Depth reform of the health care system directly affects the survival of hundreds of thousands of representatives of the development of medical, hospital inaccessible free Banner. Medical representatives are still touched the nerve, as pharmaceutical companies an important part of the terminal sales, how to get rid of the current difficult situation, in a competitive free market state. Pharmaceutical representatives, but at what point？ Medical Representatives How can a firm footing in the fierce competition? The field of medicine will be sold at this stage the primary task. This paper describes in detail Chinas current situation of medical representatives, and want to go in the future to better address the industry need to defects. 关键词：医药代表，价值，问题，新出路 Keywords: Medical Representative，Value，Problem，New outlet 引言 听到“医药代表”这个词，人们想到的多是“贿赂”，“不择手段”，“药价高的元凶”……可事实上医药代表本该是给医生、患者带来药学知识、药品禁忌等方面的信息以及及时反映药品不良反应信息的人。在医疗卫生市场日趋完善的今天，医药代表为卖药而卖药的环境已渐渐失去。我们要正视的是，药品这个特殊商品其最本质的特点是治病，医药代表服务的对象不应该仅仅是掌握处方权的医生，更应该是患者。由于医疗实践中遇到的问题非常复杂，药品不经过充分沟通，就无法完整而清楚地传达所有信息及其正确的使用方法，仅靠网上的交流很难找到最佳的解决方案。 1 我的工作 通俗点来讲，我就是一个商品（药品）促销员，是医药公司派出或雇用的药品推广人员。其职责是通过推广手段，把产品（药品）推广出去。 　　但大家都知道，药品是特殊商品，因此，作为一名专业的医药代表，应该有很扎实的药品专业知识，对所推广的药品研发来源、药理作用、临床效果以及相关的政策法规等等，都要了如指掌。 　　据世界工厂网小编了解，通常，负责相关药品推广工作的医药代