上海高校对会展人才的培养模式研究-英文文献.docVIP

EXPO: Big city, Big Expo and Big Industry Expo economy, characterized by low input, low pollution and high return, has become a new point of growth for various countries and regions. Each exposition is a grand display of modern civilization. Economists call expositions information surfing, knowledge feast, platform of fortune and“urban economic motivator. In Europe where the expo industry is developed, people would say expositions are the citys bread and butter. As one of the most internationalized cities in the Chinese mainland, Shanghai is drawing worldwide attention. It is also attracting more and more foreign businessmen to hold various kinds of international exhibitions. Expo economy is gradually becoming a new hot spot of Shanghais economy. As it raises its internationalization, Shanghai will gain a handsome fortune from the expositions each year. The theme of Expo 2010 Shanghai is Better “The opening of the World Expo will help Shanghai realize its goal to become an international exposition center and substantially upgrade its organization capacity, service level and arena management level. Now Shanghai has become one of the few central cities with a developed expo industry. Its position and role in the countrys expo industry have become more and more evident. According to the statistics of Shanghai Foreign Economic Relations and Trade, the city has seen a 20% annual increase in terms of the number of exhibitions and exhibition space in the past decade or so. In 1990, Shanghai held only 40 exhibitions with 100,000 square meters of exhibition space. But in 2003, the number exceeded 330. The direct income from exhibitions was 1.8 billion yuan, ranking first in the country and accounting for 45 percent of the countrys total. Feeling the pulse of Shanghais expo industry In spite of a fast growth, the citys burgeoning expo industry still has some structural problems: The potential of expo-tourism needs to be tapped Expo-tourism is a major factor of the expo ind