关于的中国平安保险产品创新研究论文.docxVIP

创新保险论文范文:关于的中国平安保险产品创新研究论文 屮国平安保险产品创新论文 题目 屮国平安保险产品创新研究 摘要 保险产品创新是保险行业创额的重要组成部分，对于保险业的 发展具有举足轻重的地位。当今时代，新产品竞争已经成为保险企业 竞争的核心领域之一，保险企业意图寻求更高的地位，更多的市场份 额以及新的市场领地，其战略就是进行产品创新，通过不断开发新产 品来确保其持续不断的竞争力。 本文把提高中国平安保险产品创新能力作为本文的出发点，阐 述了当前中国平安的发展状况、产品创新取得的成绩、优势以及所存 在的问题与不足，并基于这些状况运用一系列理论工具进行分析，得 岀中国平安还需加强自身产品创新能力的结论。通过对社会大众保险 产品需求的问卷调查，利用统计分析工具对所得数据进行处理，提出 对中国平安保险产品创新的相关建议，使之更好地加强产品创新管 理，有针对性地提升自身的创新能力。 关键词 保险产品创新能力核心竞争力 Title China Ping An Insurenee Product Irmovation Abstract The Insurance product innovation is an important part of the the creators amount of the insurancc industry, the insurance industry has a pivotal position. In todays era, the new competition has become one of the core areas of the insurance business competition, insurance companies intended to seek a higher status, more market share as well as new market territories, its strategy is product innovation by constantly developing new products to to ensure its continuing competitiveness? In this paper, to improve product innovation capability of China Ping An Insurance as the starting point of this article on the current state of development of the China Ping An, product innovation achievements of advantages as well as the problems and shortcomings, and, based on these conditions, the use of a series of theoretical tools for analysis, draw Ping An of China need to strengthen the conelusions of their own product innovation capabi1ities? Through the survey of the demand for insurance products to the public, the use of statistical analysis tools for processing the resulting data, relevant recommendations on China Ping An Insurance product innovation, to better enhance product innovation management, to enhance their innovation capability? Keywords Core competitiveness Insurance product Innovation capabilities 一、绪论 （一）论文研究的背景 随着中国加入WT0和经济全球化的推进，保险行业各公司之间 的竟争越演越烈,尤其是2008年全球金融危机后，屮国保险行业的改 革和发展也面临着前所未有的挑战和机遇。全球经济增长速度的减慢, 使得国内保险公司遇到了严重的财务危机；金融市场的波动，也增加 了保险公司防范风险的压力。与此同时,全球政治和经济格局的调整 为我国保险业与发达国家缩小差距提供了新的契机，后金融危机也为 保险行业