在金融服务业的激励计划客户品牌关系中关系准则的调节外文翻译.docVIP

在金融服务业的激励计划客户品牌关系中关系准则的调节外文翻译 本科毕业论文(设计) 外 文 翻 译 原文:Incentive schemes in the financial services sector Moderating effects of relationship norms on customer-brand relationship Introduction Understanding the causes and effects of relationships between consumers and brandsis an important issue for both academics and practitioners in the service industries, asthe introduction of new customer-facing technologies exerts a profound influence onhow services are delivered Bitner et al., 2000. This has been particularly so in theretail banking sector where developments in t