国际公关公司客户策略Client-Brief.docVIP

Page PAGE 1 Client Brief客户概略 Client 客户 Job Code 工作代码 Date 日期 Assignment 任务 Client Team 客户团队 1. What is the Business Result? What’s the client ultimately trying to achieve? 商业目标是什么？客户最终想要得到什么？ The specific and measurable goal the client is trying to achieve from a business perspective. 从商业角度来看，客户想达到具体和可衡量的目标。 2. What is the role communications should play to help the client achieve its Business Result? 在帮助客户实现商业目标的过程中，传播应该起到一个什么作用呢？ This statement – and yes, one sentence will usually do – should be measurable, specific and concise. 一句话可以概括，那就是可衡量的，具体的，简明扼要的。 3. What are the communications i