IAB互联网广告收入报告.pdf

IAB internet advertising revenue report full year results An industry survey conducted by PwC and sponsored by the Interactive Advertising Bureau (IAB) Table of Contents Background 3 Executive summary 4 Detailed findings 6 Historical trends 7 Ad formats 12 Social Media 15 Industries16 Pricing models 18 Advertising market share 20 Appendix 23 PwC Page 2 of