商务英语函电课件答案 李蕾ISBN 9787566301185 PPT wordUnit 4 Enquiries Replies.pptVIP

Part One: Teaching Aims Requirements Help students to learn about what an enquiry is and the types of enquiry; Help students to write letters of enquiries and replies to enquiries; Help students to study the useful words and expressions in making enquiries and their replies. Part Two: Background Knowledge I. What is an enquiry? An enquiry is made when one party of a transaction wants to get a supply of products, service or information from the other party/parties. This is the first step of a business negotiation. In making enquiries, attention should be paid to the following points: 1. Select the prospective offerer beforehand. 2. Be tactful enough to avoid unnecessary divulgence of business secrets. Failure to take into consideration the above-mentioned questions will lead to an adverse effect on your future business. Part Three: Sample Letters (1) Study Useful Words Phrases 1. enquiry n. act of requesting information especially on the availability of specific products（英式）询盘，询价 (美式为inquiry) 商务函电中常用的习惯搭配：to make an enquiry for sth.(goods) 对某物进行询价 e.g. We are now writing you to make an enquiry for your products. We are pleased to have your enquiry for our products. We have received a number of enquiries from our regular customers for your new models. Our offer will be sent to you upon receipt of your specific enquiry. Part Three: Sample Letters (2) Study Useful Words Phrases 1. demand n. call for commodity by consumers; urgent or pressing requirement 要求，急需 e.g. an increasing demand, a growing demand 日益增长的需求 an active demand, a brisk demand, a keen demand 需求甚殷 a large demand, a great demand, a good demand, a heavy demand 需求很大 an urgent demand 急需 regular demand 需求正常 limited/little demand 需求有限/很少 demand and supply 供与求；供求 The supply is inadequate to meet the demand. (The demand exceeds the supply.) 供不应求。 Supply exceeds demand. 供大于求。 Oil is in great demand these days. 石油目前有需求/有销路。 We are in demand for your Printing Machine Model B6. 我们想购买你方B6型印刷机。 Part T