商务英语综合教程学生用书第四册课件PPT彭青龙978 781134 626 8第四册第6课.pptVIP

Learning Objectives: Learning Points When working in the global commercial environment, knowledge of the impact of cultural differences is one of the keys to international business success. Improving levels of cultural awareness can help companies build international competencies and enable individuals to become more globally sensitive. Russia Japan USA France China Argentina Terms used in the beauty industry: red tape low-context communication High-context communication relationship focused market polychronic time behavior monochronic time behavior egalitarianism counter