商务英语口译教程 教学课件 ppt 作者 李鸿杰 王建华 主编 Unit 7 Product Introduction.ppt

Unit 7 Product Introduction This unit includes some general conversations with relation to the introduction, presentation and specification of products, such as how to describe new products, how to recommend commodities, how to present products to potential customers and how to catch the customers’ eyes. The learner can master these skills according to each situation and they can easily handle every situation when it happens. Unit 7 Product Introduction Teaching Aims: 1. Knowledge aim: Through the study of this unit ,the student will learn how to give an attractive and informative introduction to products. 2. Skill aim: Students will be able to make their conversations according to the given situations. Core Skills ： 1. Give an informative description 2. Master the subject of Product Introduction Unit 7 Product Introduction Background Knowledge After having a long conversation with potential customers or partners who visit for business, you decide to establish a trade relationship with them, and then it is important for you to give an attractive and informative introduction to your products. You should know your products very well and the first impression is essential to a successful business dealing. 在与潜在客户或合作伙伴进行一次较长时间的洽谈后，当你决定同他们建立贸易关系时，对产品进行描述性强且极具说服力的介绍显得尤为重要。你应该非常了解你的产品。你对产品的介绍给客户们留下的第一印象很重要，会直接影响他们决定是否与你开展贸易活动。 Unit 7 Product Introduction Section One Situational Dialogue Directions: Students must be able to recite these dialogues fluently and understand them. Mr. Wilson, the general manager of the International Trading Corporation, Canada, and his assistant, Mr. Parker, have an appointment with Li Hua, the sales manager of Guangzhou Textiles Corporation. Mr. Wilson is inquiring the products of Guangzhou Textiles Corporation. Dialogue One Introducing Products (1) (Li Hua, the sales manager of Guangzhou Textiles Corporation, is introd