9.资源与能力理论.pptVIP

* * * * * * * * * * * * * copyright ◎ 2005 by He Xiaogang * Basic Capabilities Related Performance 1. Innovation Capability (Product Process Innovation) Development Costs Time to Market 2. Production Capability (Produce Deliver to Customer) Quality Dependability Lead Time Cost 3. Market Management Capability (Market Sell Products) Brand Awareness Brand Reputation Customer Loyalty * copyright ◎ 2005 by He Xiaogang * * copyright ◎ 2005 by He Xiaogang * Strategic Value of Resources Strategic Value of a Resource = Its Ability to Create Sustain a Competitive Advantage 5 Criteria