观光工厂活动体验之研究-建国科技大学.doc

建國科技大學生活科技學院 觀光系 Department of Tourism Chienkuo Technology University 102學年度專題成果報告書 觀光工廠活動體驗之研究 以中部居家生活類型觀光工廠為例 製作學生班級：日間部 三年乙班 製作學生姓名：（100419084）馬于庭（100419090）陳莉菱 　　　　　 　（100419093）阮馨慧（100419111）陳佑宣 　　　　　　 （100419125）王俊凱（100419081）洪慶儀 指 導 教 師：周國屏 老師 中華民國103年06月12日 PAGE 54 觀光工廠活動體驗之研究 - 以中部居家生活類型觀光工廠為例 指導老師：周國屏 組員：馬于庭、陳莉菱、阮馨慧、王俊凱、陳佑宣、洪慶儀 建國科技大學 觀光系 　　本研究以中部居家幸福類別的觀光工廠遊客為研究對象，探討活動體驗（以下簡稱DIY）對觀光工廠帶來的實質效益，並了解參與DIY活動時觀光工廠遊客的活動體驗及滿意度。採立意便利（Purposive convenience sampling）之抽樣方式，總計發放400份問卷，共得有效問卷385份，有效問卷率為96.25%。主要分析工具為因素分析、獨立樣本t檢定、單因子變異數分析。結果發現，在活動體驗上有：性別、婚姻、年齡、月收入，達到顯著性，而在滿意度上有：婚姻、年齡、月收入，達到顯著性。本研究取樣僅限於中部觀光工廠居家幸福類別，故無法推論至其他地區與所有類型的觀光工廠，值得後續研究。 關鍵詞：觀光工廠、活動體驗、DIY Abstract 　　The purpose of this study was to investigate the relationship between industrial tourists’ intentions and satisfaction after participating DIY courses during their factory tours.This study adapted convenience sampling; participants should take DIY courses. Factory tours in the Central Taiwan were selected as the research background. There were four hundred questionnaires were distributed, and 384 were valid, presenting 96% usable rate. Statistic techniques include factory analysis, independent t-test, and one-way ANOVA. Regarding industrial tourists’ intentions, results indicated as follows:Females have significant differences on the DIY course experience. The marriage status has significant differences on knowledge acquisition and concentration.The age status has significant differences onmatters of opinion and emotional atmosphere, interpersonal interaction, knowledge acquisition, and perceived behavioral. respondents in different age groups to experience activities in order to matters of opinion and emotional atmosphere, interpersonal interaction and knowledge acquisition, perceived behavioral, with significant differences. Different levels of the monthly income make significant differences on experience of feeling, norms and knowledge acquisition, The overall environment of sleep, and Focuse