客户价值管理模式(1).pptVIP

Price Performance Profile Value Map Value Scorecard Head-to-Head Comparisons (Average) The Value Proposition Deployment Process Customer Value Yields Big Dividends Doubled profits in a single year Moved from being a market “nicher” to the market leader The “Value” of Customer Value Strengthen value propositions – value is the basis for customer decisions Identify responses with the greatest impact on customers’ future purchase behaviour Hone in on winning client strategies Discipline and focus—across all functions Dramatic impacts and performance gains Introduction to Customer Value Mana