媒介投放监控与广告效果评估.docxVIP

媒介投放监控与广告效果评估 Out of control This is one of the most chaotic and naive companies Ive ever heard of in the medium of delivery, process and monitoring? And whether or not the company，s media placement with public relations, event marketing approaches such as good linkage integrated together, only in the context of media on the job itself, is full of mischief? Extreme out-of-control media operations worry the company，s policymakers. Is hard to imagine that the company is so single extensive way of media placement was devouring hundreds of millions of advertisi ng company, and also in in creasing the net amo unt of $1 each year, these costs more than 98% of the cost on the television media, other media such as newspaper, network, outdoor bus, subway, only a few on the blocking media community divisions, the conservative media strategy clearly with the current media fragmentation, the focus of the development tre nds. Even more incredible is such a huge TV media, buying, the company had never been open tender bidding, has been led by a exclusively negotiating to buy and sign the contract, others did not know this process, even the company decision makers? Have insider, a proverb, the leadership in a few local bar, bar decoration service, price is absolutely is local, the bars are the national advertising, everyone spend money like water, in a bar in the leadership of good will, and then send compassion into a /zfavor/z advertising fee? The most ridiculous and not only hereat, according to the company of friends, the company often will be next year at the beginning of all TV ads, and column named resources to buy ok, media managers have to do is to convene a meeting of the director of each category per month points number of ads?，however, the distribution of the number of the company on advertising media managers and not a strict distribution principles, such as all the category/brand/product/area is divided into its early, growth period, mature period, decline phase fou