宝洁公司分析报告PGANALYSIS.docxVIP

PG ANALYSIS Team members :宋杰、赵飞、姚城、 王海涛、李春晖、 李宁、梁志强 Time : 8th,Apirl ,2012 CONTENT Introduction Brief History and Strategies TOC \o 1-5 \h \z \o Current Document PELC Analysis 3 \o Current Document Marketing Strategy 8 \o Current Document Recommendations 9 \o Current Document Conclusion 10 PGt brief instruction PG was founded in 1837 and it is one of the worlds largest daily consumer goods one of companies. In the 2003-2004 financial years, the company annual sale was $51.4 billion. In was voted for the latest global 500 biggest industrial/service enterprise in the magazine ranking. PGs global emplacements is nearly 130000, and in more than 80 countries have factories and branches, manages more than 300 brands of products sell well in more than 160 countries and regions, including fabric and home care, beauty salon, infants and nursing home care, health care, food and beverage, etc. PG has more than 300 brands of products sell well in more than 160 countries and regions. Such as OLAY, Gillette, Tide and so on. And 24 brands have more than $1 billion capitals. Procter Gamble Company global market development strategy Procter Gamble by adhering to the small but meaningful way to beautify the consumer every day life, Procter Gamble Company to 170 years of continuous growth, Procter Gamble Company has many trusted quality leading brands, Procter Gamble in more than 80 countries and regions worldwide with 127000 employees. Procter Gamble Company fs product line is very wide, as it relates to shampoo, detergent, soap, toothpaste, shampoo; only this kind of product, there are head and shoulders, rejoice, vs. For more accurate, faster access to markets, market share. He also for different consumer groups in their products will be divided into low, medium, high grade product, brand marketing is highly targeted, Procter Gamble in a variety of brand strategy is a kind of product simply paste several trademarks, but the pursuit of similar products different dif