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* We considered over 100 transactions totalling $284 billion (representing a sample size of approximately 20% of deals in that period) where: the purchase price exceeded $250million the acquirer was a US listed business the deal occurred after July 2001 (date of effect of the new US accounting standards). For each transaction we have reviewed available financial information (principally SEC returns) to analyse the levels of goodwill and intangible assets recognised and reported by the acquirer. * * * * * * After we have defined the relevant Value definition, we have to think about how we actual determine the Fair value of the assets. In SFAS 142 US-GAAP gives us a hierarchy of preferred methods for estimating fair value. Quoted market prices in active markets are the best evidence of fair value and shall be used as the basis for the measurement (e.g. market capitalization of a reporting unit). Multiples of earnings or revenue or a similar performance measure may be appropriate in determining the fair value of a reporting unit when the fair value of an entity that has comparable operations and economic characteristics is observable and the relevant multiples of the comparable entity are known. Cash flow estimates shall incorporate assumptions that market participants would use in their estimates of fair value . If information are not available cash flow estimates shall be based on reasonable and supportable assumptions by the entity (no entity specific measurement). Understanding the issues (2001), Vol. 3, Series 1, p. 5.; SFAS No. 142, par. 23-24. * Inputs refer broadly to the assumptions that market participants would use in pricing the asset or liability, including assumptions about risk, Valuation techniques used to measure the fair value of an asset or liability should maximize the use of observable inputs, (1) observable inputs are market participant assumptions developed based on market data obtained from sources independent of the reportin
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