第三章-市场环境(1)(市场营销学).pptVIP

Chapter 3 International Marketing Environment Part I Samantha Goals Ss are supposed to (1) understand the global trend (2) get to know what marketing environment is (3) learn about components of macro-environment and micro-environment Introduction http://www.logistickymonitor.sk/en/images/prispevky/international-marketing.pdf Introduction To seek mutual economic benefit from reducing interregional trade and tariff barriers has become the most important global trend today. The universal goal of multinational cooperation is economic benefit for the participants. Political and social benefi