世界行销讲座之战略规划.pptVIP

Strategic Planning Chapter 2 Lecture Slides Solomon, Stuart, Carson, Smith Your name here Course title/number Date Chapter Learning Objectives When you have completed your study of this chapter, you should be able to: Explain the strategic planning process Tell how firms gain a competitive advantage and describe the factors that influence marketing objectives Describe the steps in the marketing planning process Explain the factors involved in the implementation and control of the marketing plan Introduction to the Topic “Organizations rarely plan to fail, but they often fail to plan” -