Consumer Behavior消费者行为学 每章节的QA 以及重点总结 计划 汇报 设计.docVIP

Part 1 Introduction Chapter 1 Introduction ?1.???? Which of the following decision should be considered legitimate topics of concern in the study of consumer behavior: (a). selecting a college (b). purchasing a life insurance policy (c). Smoking a cigarette (d).selecting a church to join (e).selecting a dentist (f).visiting an auto showroom to see new models (g).purchasing a college textbook 2.???? Consumption behavior begins with the step of: (a). purchasing process (b). Information search and evaluation (c). Problem recognition (d). Postpurchasing behavior 3.???? ____occurs when an individual perceives a difference between an ideal state of affairs and the actual state at any given moment. (a). Problem recognition (b).search (c).alternative evaluation (d).choice (e).outcome 4.???? The research scope of consumer behavior includes: (a). Psychological characteristics of consumer such as needs, motives, personality, attitudes and general effect of such psychological process as perception and learning on consumer behavior (b).Application of psychology research accomplishments on marketing strategies such as influences of such factors as brand, package, price, advertisement on consumer behavior (c). Family, social group, social class, culture, subculture influences on consumer purchasing 5.???? From which of the following we can see the research of consumer behavior is being widened? (a). From the past research of “customer” to present “consumer” (b). From the simple describe of the relationship of variables to the study of the cause and effect relationship, and performing laboratory research of many problems (c).The work abstract level improved Many consumer theory models are put forward. (d).From static concept to dynamic concept 6.???? What are the two parts psychology includes: (a). Psychology process (b). Psychology characteristic (c).recognition and perception (d).personality consciousness 7.???? AD( Absolutely Difference) refers to____