政府危机公关外文文献翻译中英文.docVIP

　　政府危机公关外文文献翻译 　　(含： 英文原文及中文译文) 　　文献出处： M Bowden. The Research of Government Crisis PublicRelations under New Media Environment[J]. Public Relations Review,2015, 3(1):72-79. 　　英文原文 　　The Research of Government Crisis Public Relations under New MediaEnvironment 　　M Bowden 　　Abstract 　　A feature of today’s society is that many kinds of contradictionscoexist, and the frequent occurrence of social conflicts is also a majorreason for the government’s crisis. On the other hand, the new mediaenvironment is also undergoing rapid changes. When facing a complexmedia environment, can The proper handling of crisis events is a majortest of the current governments ability to govern. This article focuses onthe analysis of the principled kernel dealing with crisis public relations,and changes the perspective that most researchers focus on the changes inthe new media environment and puts forward their own innovationinsights. 　　Keywords: government crisis public relations; media environment;confidence; sincerity; determination 　　The government crisis public relations under the new mediaenvironment is a problem that should be highly regarded by everygovernment department. On the one hand, there are frequent mass crisisevents during the transition period, SARS panic spread, earthquakes, milkpowder incidents and other constant crisis events. The government’sability to govern and social stability are both a severe test; on the otherhand, the human society in the 21st century has entered a new era ofinformation. People’s sources of information are shifting from traditionaltelevision and newspapers to Internet, mobile phones, and electronics. 　　Books and other emerging media. Microblogs, forums, communities, andother brand-new information exchange methods have enabled thegovernments official document release and foreign public relations toenter a new model. Based on the above two points, the governmentscrisis public relations has become a hot topic for various scholars. 　　Conceptual analys