美国大众媒体1 American Mass_Media.pptVIP

American Mass Media What does “mass media” mean to you? Does it equal to “multimedia”? Mass: a large number Media: refer to television, radio, newspapers and magazines and internet Mass media: a medium of communication - newspapers, radio or television - that is designed to reach the mass of the people Examples of Mass Media TV and radio programmes Press: all published newspapers magazines. Films Ads The Internet News agencies are responsible for spreading information to newspapers so news agencies can also be classified as an example of media. The Media Today The mass media play a tremendous role in shaping public opinion regarding certain events thus helping to shape public policy Published its first issue in 1888 The worlds best-known magazines Contains articles about geography, popular science, history, culture, current events, and photography. Honors Prizes on May, 2007, National Geographic magazine won the American Society of Magazine Editors prestigious General Excellence Award in the over two million circulation category The best photography award for three issues of the magazine in 2006. Newspapers Magazines Radios Television Internet Were it left to me to decide whether we should have a government without newspapers, or newspapers without a government, I should not hesitate a moment to prefer the latter. -Thomas Jefferson, 1787 芝加哥论坛报 (Tribune Co. 2nd) (Tribune Co.) Founded in 1851, bought by Adolph Ochs, In 1896 Gannett Company Joseph Pulitzer Migrated in 1864 Fluent in German,French and Hungarian;Purchased the New York World in 1883,and became rich. In1890s, had a circulation war with William Randolph Hearst, and his newspapers were accused of “yellow journalism” practices. Through his will, he established the Columbia University School of Journalism, and annual Pulitzer Prizes for literature ,drama, music and Journalism. A pejorative [pid??,ret?v]?贬义的reference to journalism that features scandal-mongering, sensationalism, jingoism