深圳市旅行社价格竞争研究.docVIP

毕业设计（论文） 题目：深圳市旅行社价格竞争研究  深圳市旅行社价格竞争研究 摘 要 随着市场经济的发展，价格竞争越来越激烈，旅行社行业的竞争也不例外，而且其竞争的表现更为激烈。低价格竞争在一定程度上影响了旅行社行业的健康发展，最重要的是过度的低价竞争会要乱市场的迭序。本文将通过对深圳市旅行社价格竞争的研究，从不同角度分析其价格竞争的原因分析，分别从市场的发展、旅游产品的特性、人们经济收入、行业的进出壁垒三个方面，以例带面，探讨旅行社应对价格竞争的对策。本文认为能够解决的对策可以从改变降价促销的方针，改变定价策略、政府积极发挥其职能，实现杠杆作用、加强宣传教育引导，引导理性消费三方面来考虑执行，借此以达到有效改善旅行社价格竞争的目的，促使旅行社行业恢复健康的发展并得到稳健的发展。 关键词：价格竞争；旅行社；对策 GUANGZHOU ABSTRACT With the development of market economy, the price competition is more and more intense, the travel agency industry is no exception, and the competition is more intense. Low price competition to a certain extent in the travel agency industry healthy development, the most important is the excessive price competition will be disorderly market stacking sequence. This article through to the Guangzhou travel service price competition studies, from a different point of view of the low price competition analysis, respectively, from the market development, the characteristics of tourism products, people economy income, industry barriers of three respects, in cases with surface, of travel agencies in the price competition strategy. This paper argues that the ability to solution can change from promotional price policy, change the pricing strategy, the government actively exert its functions, realization of leverage, to strengthen publicity and education guidance, and guide rational consumption three respects consider execution, to achieve effective improve travel price competitive purpose, make travel industry health development and restoration steady development. Key words: Price competition; Travel agency; Countermeasure 目 录 1 绪论 1 1.1 研究的目的与意义 1 1.2 文献综述 1 1.3 研究的内容方法 2 2 理论综述 3 2.1 价格竞争的含义 3 2.2旅行社价格竞争的定义 3 3 深圳市旅行社行业价格竞争的现状 5 3.1 深圳市旅行价格竞争的表现 5 3.2 深圳市旅行社价格竞争带来的影响 5 3.2.1 旅游者的合法权益受到损害 5 3.2.2 不合理收费和抬高商品价格 6 3.2.3 旅行社以及导游利益和形象受损 7 4 深圳市旅行社价格竞争的原因分析 8 4.1 市场经济发展的必然 8 4.