联想集团案例分析.ppt

0.05 0.30 0.05 0.45 0.30 0.20 OPPORTUNITIES 0.60 0.10 0.15 0.40 THREATS * GOOD RELATIONS WITH SUPPLIERS LOSS OF BRAND IBM BY 2010 GLOBAL SUPPLY CHAIN OPERATIONAL EXCELLENCE INNOVATION CUSTOMER SUPPORT VISIONARY LEADERSHIP SUPERIOR DELIVERY OVERRELIANCE ON CORPORATE SECTOR AMBIGUOUS MARKET SEGMENTATION CULTURAL DISPARITY * 0.15 0.40 0.30 0.40 0.40 0.30 strengths 0.30 0.10 0.10 0.15 weakness * SWOT OPPORTUNITIES THREATS strengths weakness strengths weakness OPPORTUNITIES THREATS Visionary Leadership Global Supply Chain Become One Stop Shop IBM License expires Overreliance on Corporate Sector Ambiguous Market Segmentation Government Support Low Cost Labor Fast Growing Emerging Economies Global financial crisis RMB appreciation Intense competition * SWOT OPPORTUNITIES THREATS strengths weakness ` Strength Opportunities Building Momentum in Fastest Growing Segments Small Medium Scale Business Consumer Market Emerging Markets * SWOT OPPORTUNITIES THREATS strengths weakness ` ` Weakness Opportunities Rolling out Transaction Business Model Improving Supply Chain * SWOT OPPORTUNITIES THREATS strengths weakness ` ` ` Strength Threats Split and Diversify the Product Range Enhance Desktop Competitiveness Build a strong brand image * SWOT OPPORTUNITIES THREATS strengths weakness ` ` ` ` Weakness Threats Focus on entry-level segment Invest in innovating peripheral devices * Entry-level Segment Strategy Why successful? 1、huge market potential for the customer * Entry-level Segment Strategy Why successful? 2、diversify the sales channel to control the cost * Why successful? 3、strong brand recognition Concentrate on the entry-level segment * Why successful? 4、advanced supply chain and low logistic cost Concentrate on the entry-level segment * Why successful? 4、advanced supply chain and low logistic cost Concentrate on the entry-level segment * Entry-level Segm