某血液制品公司战略管理研究.docxVIP

目 录 中文摘要 1 英文摘要 2 1 引言 3 2 战略管理相关理论概述 4 2.1 战略的渊源与内涵 4 2.2 战略的层次结构 4 2.3 战略管理的流程 4 3 绿十字公司概况 6 3.1 行业概况 6 3.2 绿十字公司概况 8 4 绿十字公司战略分析 9 4.1 绿十字公司外部分析 9 4.2 绿十字公司内部分析 14 5 绿十字公司战略选择 23 5.1 公司战略基础 23 5.2 战略发展方向 25 5.3 战略发展方法 28 结束语 33 致 谢 34 参考文献 35 血液制品行业战略管理研究 ---以绿十字公司为例 摘要：半个多世纪以来,血液制品为人类健康事业做出了无法估量的贡献。二十世纪九十年代以来，血液制品行业在我国进入了高速发展的时期。但自从2004年国家开展单采血浆站专项整治以来，伴随原料血浆量的短缺，血液制品供应日趋紧张。 如何在这样的市场环境中生存并且发展，需要对行业及公司自身进行正确的分析，并制定恰当的公司战略。本文选取绿十字（中国）生物制品有限公司(以下简称“绿十字公司”)为背景，以战略管理的相关理论为指导，在运用波特五力模型等理论分析的基础上，指出了其战略发展的方向和方法。其相应的对策不仅对改善及提高绿十字公司的战略管理水平具有可行性,对其它类似公司也具有参考价值。本文的观点还要在该行业的发展过程中不断进行修改和完善。 关键词：绿十字公司；血液制品；战略管理；波特五力模型 1 A study on strategic management of the blood products-- For Green Cross Corporation Abstract:For more than half a century, the blood products have been making immeasurable contribution to human health cause, business of which have stepped into a rapid development period since 90s of the 20th century. However, the supply of the blood products has been becoming more and more intensely short due to the shortage of source plasma since the dedicated realignment campaign towards the apheresis plasma station launched by nation in 2004. It is necessary to conduct correct analysis towards this business and the company itself, and formulate proper company strategy in order to survive and develop in such marketing environment. This paper, taking Green Cross (China) Biological Proudct Co., Ltd as background (hereafter referred to as “Green Cross Company”), the relevant theories of strategic management as guideline, and on the basis of strategic analysis of Green Cross Company, in the application of Michael Porters Five Forces Model，points out the direction and approach for the strategic development of the business and company. This paper provides some assistance for the formulation of the company’s strategy in regard of blood product business, in which the corresponding countermeasures possess not only the feasibility in ameliorating and enhancing the strategic mana