工业设计专业英语-德国设计.PPT

German design Lesson 2 Design and Globalization 汽车 生活  生产 服装 Design awards if Design Award Red Dot Design Award Industrial Design Excellence Award Good Design Mark IDEA Design awards 设计质量 工艺 材料的选择 创新度 环境友好性 功能性 人机性 使用的可视化 安全性 品牌价值 Design quality Workmanship Choice of materials Degree of innovation Environmental friendliness Functionality Visualization of use Safety Brand value The?iF Product Design Award?was introduced in 1954 and is annually conferred by the?iF International Forum Design. Every year the iF attracts more than 2,000 product entries from around 37 nations, which are judged by renowned experts, with the best of them receiving an iF seal of outstanding design quality. The best of the best are awarded with an iF gold award, known as the Design?Oscar. IF产品设计大奖创立于1954年,每年由汉诺威工业设计论坛授予。 每年IF大奖都会吸引来自37个国家的多于2000个产品的参与，由著名专家评判,其中最好的会收到IF优秀设计奖。而这些中的最好的产品将授予IF金奖,被称为“设计中的奥斯卡”。 Categories Consumer Electronics/Telecommunications Computers Office/Business Lighting Household/Residential Leisure/Lifestyle Industry/Buildings Medicine/Health+Care Public Design/Interior Design Transportation Advanced studies Packaging 消费电子/电信产品 计算机 办公/商务 照明 家庭/住宅 休闲/生活方式 行业/建筑 医药/医疗+护理 公共设计/室内设计 运输 高级研究 包装 Design awards Design innovation Aesthetics Marketing value Functionality Ergonomics Environmental friendliness 设计创新 美学 市场价值 功能性 人机性 环境友好性 In Germany the formative influences of the Bauhaus, Ulm School of Design, and also Braun’s products of the 1960s and 1970s on product culture promoted a formal language of design that quickly became a widespread standard: “German design”. DESIGN MADE IN GERMANY 在德国，包豪斯、乌尔姆设计学院和布劳恩的1960、1970年代的产品对产品文化的构型影响推进了设计的形式化语言形式，迅速成为“德国设计” 的普遍标准。 Everywhere in the world “German design” prompted the same associations – functional, practical, sensible, economical, unpretentious, neutral. DESIGN MADE IN GERMANY 世界各地的“德国设计”引起了相同的联想——功能的、实用的、合理的、经济的、含蓄的，中性的。 This stylistic functionalism became the touchstone for large sectors of German