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Sales Marketing Director Job Description
Reporting directly to the Chief Executive, the Director of Sales Marketing directs marketing operations, sales operations and customer retention.
Key Responsibilities
? Design, execute and evaluate long term and short term integrated marketing and sales campaigns for IMI’s various revenue streams.
? Source and manage relationships with and evaluate the effectiveness of outsourced providers of marketing services.
? Manage the sales and marketing team to achieve delivery of revenue performance across the full range of IMI programmes and services.
? Develop and implement a foreign market sales strategy.
? Work with the IMI revenue streams to introduce a corporate solution selling model.
? Develop, implement and manage a Key Account Management multi-disciplinary strategy around key customers.
? Work closely with the revenue generating teams to develop, negotiate and win long term profitable and sustainable business.
? Identify and develop new sources of revenue for IMI through strategic partnering and developing international and new markets.
? Implement new practices in marketing communications to grow revenues and to assist the other departments in the delivery of a strong return on investment.
? Improve systems and processes to maximise business intelligence.
? Advice and develop strategies on IMI’s media and public relations, advertising, external communications as well as market and customer research.
? Ongoing management and development of the IMI web site that serves customer, staff and partner needs.
Experience Qualification Requirements
? Proven ability and experience managing and leading high performance sales and marketing teams.
? Proven ability to work as part of a senior management team to develop and implement commercial strategy for the Institute in line with the overall strategic goals of the Institute.
? Leadership experience in marketing and sales management with a thorough knowledge of marketing princi
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