福建永安房地产有限公司员工激励研究.docVIP

PAGE PAGE IV 辽宁省高等教育自学考试 公司管理 专业(本科段) 毕 业 设 计 (论 文) 设计题目：福建永安房地产有限公司员工激励研究 摘 要 在激烈的市场竞争中，房地产企业生存和发展的目标是为了追求经营业绩，而管理和技术是企业获得经营业绩的两大支柱。在两者之中，技术因素发挥作用要受到管理的配置和制约，所以一般认为，管理是决定组织业绩更为重要的因素。在现代组织的管理过程中，激励则是提升员工业绩的重要手段，激励策略的有效选择是企业激发员工工作潜能的保障。福建房地产有限公司是一家以房地产开发为主的有限责任公司，开发有万润园、一品苑等项目，公司业务发展较快，但是存在着公司发展缓慢、业绩上升不理想以及员工工作积极性低等问题。为了使福建永安房地产有限公司能够更好地发展，进一步增强公司的竞争能力，按照现代企业以人为本的发展思路，本研究制定了提升企业竞争能力的员工激励对策。本文分析了在福建永安房地产有限公司提升员工业绩的过程中，员工激励的策略类型；提出了福建永安房地产有限公司实施的激励策略有效的三个保障条件——共同的价值取向、有效的制度保证和良好的环境氛围；最后将不同类型的企业激励策略进行匹配，构建基于员工激励的激励策略的选择框架，通过员工激励策略来激发员工的创造性，再经由激励与员工业绩的正相关关系实现提升员工业绩的目的。 关键词：员工激励 激励方式 绩效考评 Abstract In the fierce competition in the market, real estate enterprise，survival and development goals is the pursuit of business performance, Company improve its achievement to survive in the competitive society. Motivating is the most effective method to improve the achievement.Company could spur personnel to work more efficiently in the condition that its motivate policy is chosen well.MCo.，Ltd.A real estate developing company，has carried out numerous projects such as Wannm community and Yipin garden.The company developed rapidly.However，in recent years，the corporation has to face many constraints because of no strategy，unreasonable use of internal resources and insufficiency growth potential.In order to enable M Corporation to develop well and strengthen the competitive ability of the company etficently,the thesis formulats a series of sitimulating strategy according to the analysis of the corporate.The paper analyzes particularities of psychological contract into two types according to the components of the psychological contract in motivate policy choosing process.Based on this fact，the paper analyzes the relationship between psychological contract and motivate policy choosing process，and proposed three key elements of efficient selection.At last, matched with psychological contract and motivate policy choosing process，the paper carries out the selection of mo