整合营销考试卷.docxVIP

161004280114-梁丽丽-整合营销第三次试卷 Chapter 7 Traditional Media Channels What is a media strategy ? It involves analyzing and choosing media for an advertising and marketing campaigen. The media planing involves media planners and media buyers. ( T ) Which media should we choose in traditional media channels? ( multiple choice) ( ABCDE ) Television Radio Out-of-home advertising Print media Magazines Chapter 8 Digital Marketing E-commerce focuses on selling goods and services over the interenet. ( T ) Which of the digital strategies need to creat interliay between consumers and businesses, assisting two-ways communication and customer involvement. ( A ) Interacitive Marketing Content Marketing Native advertising Remarketing With the development of social economy, the Web advertisings become more and more popular, please list two forms of Web advertising . Banner Adverting (2) Offline adverting Chapter 9 Social Media Do you think QQ belong to which kinds of social networking ? ( A ) General social networking sites A noche social networking sites Social bookmarking sites Very precious social networking sites How to make social media marking strategies ? ( multiple choice) ( ABCE ) Content seeding Building a social media presence Real-time marking Point-of-purchase marking Video marking What three types of interactive blogs support social media marking programes? Create a blog sponsored by a company or band involves individuals