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Essential Reading The Whole Chapter Main Contents International Banking International Money Market International Debt Crisis Reasons for International Banking Low Marginal Costs Managerial and marketing knowledge developed at home can be used abroad with low marginal costs. Reasons for International Banking Low Marginal Costs Knowledge Advantage The foreign bank subsidiary can draw on the parent bank’s knowledge of personal contacts and credit investigations for use in that foreign market. Reasons for International Banking Low Marginal Costs Knowledge Advantage Home Nation Information Services Local firms in a foreign market may be able to obtain more complete information on trade and financial markets in the multinational bank’s home nation than is obtainable from foreign domestic banks. Reasons for International Banking Low Marginal Costs Knowledge Advantage Home Nation Information Services Prestige Very large multinational banks have high perceived prestige, which can be attractive to new clients. Reasons for International Banking Low Marginal Costs Knowledge Advantage Home Nation Information Services Prestige Regulatory Advantage Multinational banks are often not subject to the same regulations as domestic banks. Reasons for International Banking Low Marginal Costs Knowledge Advantage Home Nation Information Services Prestige Regulatory Advantage Wholesale Defensive Strategy Banks follow their multinational customers abroad to avoid losing their business at home and abroad. Reasons for International Banking Low Marginal Costs Knowledge Advantage Home Nation Information Services Prestige Regulatory Advantage Wholesale Defensive Strategy Retail Defensive Strategy Multinational banks also compete for retail services such as travelers checks, tourist and foreign business market. Reasons for International Banking Knowledge Advantage Home Nation Information Services Prestige Regulatory Advantage Wholesale Defensive Strategy Retail Defensive Strategy Transactions Cost
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