论贴牌生产企业生存之道.docVIP

论贴牌生产企业地生存之道 【论文摘要】中国低廉地劳动力，伴随发达国家地生产基地转移，让OEM在中国地发展极为迅速.然而在品牌受到相当重视地今天，这种贴牌生产到底对于企业是好是坏，本文从贴牌地优缺点分析了企业应该怎样对待贴牌这个战略. 【关键词】贴牌 品牌 Abstract: OEM has been developing quite rapidly because of low-priced labor force of China as well as the production base’ s transfer of developed countries. However, in nowadays when brand is taken so seriously, whether OEM is benefit to enterprises or not? The article analyzed how to treat this strategy for a company based on the advantages and disadvantages of OEM文档收集自网络，仅用于个人学习 Key words: OEM Brand 贴牌生产，英文为OEM（Original Equipment Manufacturing），直译为原始设备制造商，是一个相对于