浅析品牌战略第三稿资料.docVIP

PAGE 4 - 浅析我国企业的品牌战略 赵 友 摘 要：随着我国经济的发展，市场经济条件下，品牌现已成为企业争夺和占领市场的重要工具。本文从品牌战略的内涵入手，分析了国内企业品牌战略的现状及其原因，从多角度提出了提高我国产品牌战略的多种措施，以期提高企业的核心竞争力。 关键词： 品牌 品牌战略 品牌联盟 市场定位 Abstract: As Chinas economic development, under the market economy, businesses compete for the brand has become an important tool and occupation of the market. In this paper, the connotation of the brand marketing strategy, analysis of the internal corporate brand strategy and reasons, from multiple perspectives presented various measures to improve domestic brands to enhance their core competitiveness Key words: Brand Brand strate