文具包装设计论文.docVIP

PAGE 第 PAGE 8 页 共 NUMPAGES 8 页 浅谈学生文具用品包装设计的表现方式——以卡通形象为例 摘　要：随着我国市场化进程逐步加快，市场竞争日益加快，在创意泛滥、视觉退化、审美疲劳的今天，众多的信息让人目不暇接，如何让这些信息经济有效地刺激人们的消费欲望是商家面临的一大挑战。经济形态的改变，众多商品儿童产品不约而同的借用卡通形象作为包装设计中一个重要的视觉识别元素。本设计以娃娃头小学生文具包装为选题，根据儿童爱好和心理特征，利用卡通形象的形式进行文具包装设计。努力设计出既有卡通特色又受小学生喜爱的文具包装。 Pick to: Along with our country should pick up marketization gradually, market competition, the creative and visual deterioration, aesthetic fatigue, numerous information today, how to let a person too many things to see these information economy effectively stimulating consumption desire is the challenge facing businesses. Economic form, the change of many commodities without children product use cartoon image as the packaging design is an important element of visual identification. This design to head for the primary dolls, stationery packing according to childrens interest and selection, using the psychological characteristics of cartoon images in the form of stationery packing design. To design the cartoon and pupils love stationery packing. 关键词：文具 卡通形象 包装设计 Keywords: stationery cartoon image packaging design 正文： 1、设计概况 1.1、 历史 卡通，是英语“cartoon”的汉语音译。Cartoon原意是绘画，挂毯镶嵌工艺等尺寸的底图，19世纪40年代成为独立德滑稽画，用以讽刺时事、民俗、政治或社会潮流。卡通作为一种艺术形式最早起源于欧洲。而在近代欧洲，有两个促使卡通出现的重要历史条件：首先，资本主义萌芽的发展，壮大了市民阶层的力量，导致社会结构的重大变化。其次，自文艺复兴运动以来，自由开放的艺术理念开始为社会所接受。 二十世纪初，彩色印刷术的出现引发了出版业的一场革命。相应的，彩色漫画开始出现在人们的视野中。 与政治卡通和漫画相比，动画片的发展历程似乎更富有传奇色彩。来自法国的埃米尔·科尔（Emile Cohl）进一步发展了动画片的拍摄技巧，并且先后制作了250余部动画短片。正是因为科尔对于动画片发展的杰出贡献，他也被奉为当代动画片之父。 1. Design 1.1 History The cartoon, cartoon English is the Chinese transliteration. Cartoon was painting, enchase craft tapestry of map, such dimensions in the 1840ss funny picture, as an independent for irony, customs, and political or social trends. The cartoon as an art form originating in Europe. But in the modern Europe, there are two cartoons appeared to the important historical conditions: first, the development of capitalist sprout, strengthen the townsfolks power, leading to the changes of social structure. Seco