大庆移动公司校园产品营销方案及实施策略研究.docx

哈尔滨理工大学工商管理硕士学位论文 Projects of Daqing Mobile Campus product scheme design and implementation strategy research Abstract With the rapid development of a new generation of information technology, Internet technology, value-added services and other emerging business and become a new economic growth point of the communications industry products. The rise of new technologies bring new development opportunities, the use of many new technology caused the communications industry operation mode change. Daqing campus operations and products are booming in recent years, the rapid development trend of communication and information business has brought business opportunities, especially in the information age, the campus communication between the customer and the teaching mode has changed, need to use communications and information technology means to improve overall efficiency. The vigorous development of daqing campus market for daqing mobile products bring infinite business opportunities and business promotion, is the need to focus on and development during the period of new business development potential market. At present, the operators are actively to expand their business in this field, China mobile, the daqing branch (hereinafter referred to as the daqing mobile) from the traditional 2 g voice busines s primarily to 4 g and data business development, and daqing communications market is facing China unicom, China telecom operators, such as the special pattern of competition, how to seize the new development in the cutthroat market opportunities and devel opment space, the campus market has become the daqing mobile over a period of time in the future an important strategic task. This article first to daqing mobile market present situation and the industry product type and characteristics were analyzed, and the analysis of daqing campus market development present situation and prospects at the same time, according to customer demand for products and business campus campus c