插画元素在标志设计及拓展中的应用.docVIP

摘 要 在现代设计领域中,商业插画是最能体现时代性的图形语言。它站在表达时代的最前沿,超越了语言和主题,反映了视觉交流的普遍化,是超越流行和肤浅的设计,在设计中体现时代精神,并与消费者产生共鸣,令人回味。插画艺术有着十分悠久而古老的历史，从原始人类的壁画到江户时代日本浮世绘，都是插画艺术的发展见证，而在现代设计领域中，插画设计已经成为一个独立的绘画分支，它与绘画艺术有着亲近的血缘关系，同时它自身强烈的表现意味让其他绘画形式望尘莫及，尽管在许多表现技法都是插画艺术借鉴了绘画艺术的表现技法，插画艺术出自于绘画艺术但是却比普通绘画更能够表现主题，二者的联姻使得插画艺术无论是在表现设计主题上还是从绘画技巧上，都有着长足的进展，展示出更加独特的艺术魅力，从而更具表现力。 本文总共分为四大部分，第一部分阐述基本概念即当代插画造型语言形式解析，第二部分为应用研究部分，主要是插画造型语言形式在在标志设计及拓展中的应用，第三部分为探索部分，主要阐述插画造型语言形式在新媒体中的应用研究与探索。 关键词：插画 标志 应用 In the field of modern design, commercial illustration is the most can reflect times graphic language. It stood in expressing the forefront of The Times, beyond the language and the theme, reflects the generalization of visual communication, is beyond the design of the popular and superficial, in the design reflect spirit of The Times and resonates with consumers, aftertaste making a person is. Illustration art has a very long and ancient history, from the original paintings on the walls of human to the edo period Japanese yamato-e, witness the development of the artwork, and in the field of modern design, illustration design has become an independent painting branch, it has a close kinship and painting art, and its strong performance means let other than painting form, although in many performance techniques are artwork from the performance of the art of painting techniques, artwork from the painting but can represent more than ordinary painting theme, whether in marriage of the two makes illustration art design subject or from the painting techniques, has made great progress, showing a more unique artistic charm, and thus more expressive, this article altogether is divided into four parts, the first part elaborates the basic concept of the contemporary illustration modelling language form, the second part is the application study part, mainly illustrated modelling language form in the logo design and development, the application of the third part is to explore part, ma