简洁商新教材务模板跟标杆学习提升市场战略davechaffey-b资料.pptVIP

Benchmarking to improve your Digital marketing strategyPresented at Omniture SummitLondon, April 2009 Dave Chaffey, Director, Marketing Insights Ltd Dave’s Right Touching blog: /blog/ We like comparing… Why benchmark? Compare to direct competitors Compare out-of-sector Highlights failings, but… Strive to be best-in-breed Defines progress to goals “Marketing CRM focuses on four core strategic areas...Our broad eCommerce strategy centres on a four point plan which is broken down into a series of individually defined and detailed strategic areas. Our aim is to be exceptional in del