红色经典商务ppt模板之商业管理分析系统概述Positioning, Perceptual Maps Beer, Chips and Headache.pptVIP

* * Founded in 1996 to provide low-fare air travel Specializes in serving people visiting friends and relatives). Main competitor: the family car One type of plane, basic in-flight service (no meals, no movies), single class service However: “less service for less money” = fewer amenities for a lower fare, not less customer service. * * * * * * 17 * Positioning, Perceptual Maps Beer, Chips and Headache Segmentation, Targeting, Positioning * Positioning * * * * Positioning Identifying possible competitive advantages Choosing the right competitive advantage Choosing a positioning strategy Dif