管理名著读书心得.docVIP

PAGE 2 《创新与企业家精神》读书心得 班级：10级工商管理本科三班 姓名：张 追 学号：100601050344 摘 要 随着社会经济与互联网技术的发展，世界经济已实现全球化，国内、国际竞争日益激烈，经济发展已由“管理的经济”转变为“创新的经济”。创新与企业家精神越来越被受重视，彼德·杜拉克《创新与企业家精神》正适应了这一趋势，创新是企业的生命，唯有创新才能在激烈竞争中处于主动地位。现在很多国家和企业都把科技进步与创新放在特别重要的战略位置，建立创新体系，增强创新能力。杜拉克首次将创新与企业家精神视为企业需要加以组织、系统化的实务与训练，也视为管理者的工作与责任。他提出七个创新机会的来源，做为系统化创新及创业型管理的重心，他更提出四个创业型策略，作为如何将创新成功导入市场的可行性方法。希望在不久未来，我们的企业都能有创新与企业家精神，都能在激烈的国际竞争中不断发展。 【关键词】 创新 企业家精神 经济 管理 心得 目录 1.书目介绍··············································4 2.全书提要··········································（4-6） 2.1作者介绍···········································4 2.1.1作者生平简介·································4 2.1.2作者的贡献···································5 2.2著书的时代背景·····································5 2.3整本书的结构与主要内容·····························6 3.读书心得评论·······································（6-8） 3.1多角度对整本书评价·································6 3.1.1逻辑结构角度·································6 3.1.2思想内容角度·································7 3.1.3影响意义角度·································8 3.2对本书的不足进行批判·······························8 4.读后感想·········································（8-17） 4.1创新实践···········································9 4.1.1创新机遇来源心得·····························9 4.1.2“聪明的点子”心得···························9 4.1.3创新原则心得································10 4.2企业家精神的实践··································10 4.2.1企业家企业···································11 4.2.2 服务机构····································11 4.2.3 新企业启示··································12 4.3企业家战略········································14 4.3.1孤注一掷····································14 4.3.2打击对方的弱点······························15 4.3.3生态的适当位置战略··························16 4.3.4改变价值和特征······························17 1.书目介绍 书名：