个音乐展示位置的内容分析在黄金时段的电视广告.docxVIP

音乐在广告中已经非常流行。您可以在一些商业广播电台听到非常多的带有音乐的广告。 This research analyzed 3,456 prime-time television commercials to not only quantify, but qualify the placement of music in advertising. Overall, 94 percent of the total advertisements (3,456) and 86 percent of the unique advertisements (715) contained some type of music.这 份研究分析了 3456个黄金时段的电视广告，不仅在数量上量，质量上也都具有很大的代表性。 整体而言，百分之94 (在这3456个案例当中)的总广告(百分之86的独特的广告(715)中 的某些音乐类型。 Of the unique music advertisements, 14 percent contained popular music, 81 percent used needledrop, and 5 percent utilized jingles.广告的独特音乐，流行音乐中百分 Z 14,百分Z81使用needledrop,利用广告歌曲和5个百分点。Popular music (primarily pop and rock) was observed more often in automotive, audio/video, and food commercials than any other product category.流行音乐(主要是流行音乐和摇滚)，观察更经常在汽车，音频/ 视频，和产品种类比其他任何食品广告。Popular music was more likely to be relevant to the narrative in the commercial than the product or service.流行音乐更容易被相关的服务或商业 叙事比产晶。 This study facilitates future trending and encourages further investigation of the role of music in advertising effectiveness.本研究有助于未来的趋势，并鼓励进一步调查广告效 果的作用的音乐。 when watching television, it is almost impossible not to be inundated by a profusion of popular 看电 视时，儿乎不可能不被淹没的一个流行泛滥 music in advertising? 咅乐广告。 This research analyzed one week of prime-time television commercials from ABC, CBS, FOX, and NBC (N = 3,456) to determine not only the frequency with which popular木研究分析了 3,456)之一，哥伦比亚广播公司，福克斯，周黄金时段的电视广告， 由美国广播公司和全国广播公司(每组确定不仅频率与流行 music is placed in commercials, but also, when employed, various aspects of the relationship between the advertised product and the type of music accompanying it.咅乐是摆在广告，但同时，当雇用咅 乐伴随它，各种方面的关系和广告产品的类型。Centrally, then, this research examines how popular music is cunently being used in prime-television commercials, and whether or not there are patterns for the inclusion of this music, especially with respect to how it may be con textual ized ? 中央，刀B 么，本 研究探讨如何流行音乐是日前正在使用的黄金电视广告，以及是否有音乐模式，这种语境列入的， 特别是冇关它如何可能。In terms of contextualization,