网络时代报纸该何去何从.docVIP

网络时代报纸该何去何从 摘 要 网络时代新媒体的迅速发展对纸质媒体有着很大的冲击，报纸发行量降低，知名报业集团倒闭等现象的出现，引发了新闻工作者关于报纸未来的不同思考，菲利普·迈耶更是提出了“报纸消亡论”。对于这一言论，各国学者褒贬不一。毫无疑问，报业在网络时代面临着前所未有的挑战。报纸应该通过自身改革积极谋求发展来适应生存。与此同时，报纸以其他形式的存在（手机报、云报纸等）将会越来越流行。 关键词：新媒体；报纸消亡论；自身改革；报网互动；新型报纸 ABSTRACT Network era, the rapid development of new media has a great impact on the media, newspaper circulation is reduced, the well-known newspaper groups collapse phenomenon, caused the journalists about the different thinking about the future of the newspaper, Philip Mayer puts forward disappearance of newspapers. In this speech, scholars have. No doubt, the newspaper is facing the hitherto unknown challenge in the network era. Newspapers should actively seek development through its own reform to adapt to survive. At the same time, the newspapers to other forms of existence (mobile phone newspaper, the cloud will become more and more popular newspapers etc.) Key words：new media ； Disappearance of newspapers； Its reform； The interaction of newspaper and Internet；The new newspaper 目 录 第一章 网络时代的特点及其对报业的影响··················· 1.1网络时代的特点··············································· 1.2网络时代报业的变化。··········································· 第二章 对报纸未来的不同预测 ····························· 2.1“消亡论”··················································· 2.2“乐观派”··················································· 2.3报纸要生存必须先改革·········································· 第三章 从不同地区的报纸来看报业该如何改革················· 3.1北京报业···················································· 3.2上海报业······················································ 3.3广东报业······················································ 3.4地方报业的发展状况··········································· 网络时代报纸的应对措施··························· 4.1报纸的自身改革············································· 4.2其他措施················································ 报纸的最终归宿··································· 5.1免费报纸越来越畅行···········································