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PAGE 142?Chapter 7/Consumers, Producers, and the Efficiency of Markets
Chapter 7/Consumers, Producers, and the Efficiency of Markets? PAGE 143
? 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
? 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
PAGE 121
? 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
7
7
CONSUMERS, PRODUCERS, AND THE EFFICIENCY OF MARKETSrkets
CONSUMERS, PRODUCERS, AND THE EFFICIENCY OF MARKETS
WHAT’S NEW IN THE SIXTH EDITION:
There are no major changes to this chapter.
LEARNING OBJECTIVES:
By the end of this chapter, students should understand:
? the link between buyers’ willingness to pay for a good and the demand curve.
? how to define and measure consumer surplus.
? the link between sellers’ costs of producing a good and the supply curve.
? how to define and measure producer surplus.
? that the equilibrium of supply and demand maximizes total surplus in a market.
CONTEXT AND PURPOSE:
Chapter 7 is the first chapter in a three-chapter sequence on welfare economics and market efficiency. Chapter 7 employs the supply and demand model to develop consumer surplus and producer surplus as a measure of welfare and market efficiency. These concepts are then utilized in Chapters 8 and 9 to determine the winners and losers from taxation and restrictions on international trade.
The purpose of Chapter 7 is to develop welfare economics—the study of how the allocation of resources affects economic well-being. Chapters 4 through 6 employed supply and demand in a positive framework, which focused on the question, “What is the equilibrium price and quantity in a market?” This chapter now addresses the normative question, “Is the equilibrium price and q
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