08715106张晶晶毕业论文.docVIP

下载本文档

1
0
约1.23万字
约 18页
2019-09-24 发布于江苏
举报
版权申诉

08715106张晶晶毕业论文.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

南京人口学院毕业论文作者：张晶晶学号： . 学系：工商管理 . 专业：工商管理 . 题目：顺丰服务创新：快递和便利店的共营策略研究指导者：徐侠（副教授） 2012年 4月南京目录 1、引言·····················································6 1.1 当前国内快递产业环境·······································6 1.2服务创新的需求和重要性·····································6 1.3问题的提出················································7 1.4研究意义和思路············································7 2、顺丰快递公司简介···········································7 2.1 顺丰基本概况·············································7 2.2顺丰服务方式的发展历程····································8 2.3顺丰深圳快递便利店试营现状和评价··························8 3、顺丰快递和便利店共营方式推广策略研究······················9 3.1顺丰快递和便利店营销环境分析······························9 ①消费者分析·················································9 ②竞争对手分析··············································12 ③选址分析··················································14 ④快递便利店优劣分析········································14 3.2顺丰便利店营销策略的制定·································16 ①主要目标客户群的确定······································16 ②顺丰快递便利店地址选择····································16 ③便利店运营策略············································17 ④成本问题的控制············································17 ⑤快递重新定价方法··········································18 ⑥其他策略················································18 结论····················································19 致谢·····················································20 参考文献··················································21 毕业论文中文摘要题目：题目：顺丰服务创新：快递和便利店的共营策略研究摘要：在民营快递迅速发展的时代，新的服务方式成了主要竞争力。在此对顺丰快递便利店创立了快递和便利店共同经营的新服务方式，加以具体分析，试图探索顺丰快递和便利店运营通往成功的共营策略。通过研究发现客户定位、选址模型、成本控制、运营策略等关键要素，采用五力模型和环境研究的内容加以分析，以确定顺丰便利店的发展方向和存在的问题，同时制定顺丰快递便利店的运营策略。