国际市场营销学17e中英文对照PPT（凯特奥拉57406）教学课件170831-IM17-PPT-第15章-国际营销渠道-International Marketing Channels.pptxVIP

Chapter 15;第 15 章;Learning Objectives;学习目标;Central Perk in Beijing;北京的中央公元咖啡馆;The distribution process physical handling and distribution of goods the passage of ownership (title) the buying and selling negotiations between producers and middlemen and between middlemen and customers Channel structures range from those with little developed marketing infrastructure such as those found in many emerging markets to the highly complex, multi-layered system found in Japan.;分销过程 产品的运输和配送 所有权的转移 制造商和中间商及中间商和顾客之间的买卖谈判 渠道结构包括许多新兴市场中的那些落后的营销基础设施，也包括日本那样的极其复杂、多层次的系统;Import-Oriented Distribution Stru