各种制式中的广告文案写作注意.docxVIP

各种制式中的广告文案写作注意 Attention to advertisement writing in various formats Attention to advertisement writing in various formats magazine advertising system Various types of magazine advertising, refers to the different formats in various magazines, the layout and position of advertising works? Standard type roughly cover, inside front cover, inside back cover, back cover, title page and inside pages, etc?? Like newspaper advertisements, the different formats of magazi ne a elver tisements are directly related to the effect of advertisements? Because the system is different, the advertising attention or reading rate is not the same? According to the investigation and scientific verification, the value of attention caused by different layout is as follows: Cover 100 back cover 100 90 inside back cover 90 At the end of 90 - 85 pages 85 pages inside the center 50 On the same page, the reader5 s attention value is smaller than the higher than under high horizontal layout right high left dnd right than left high vertical layout. pages of advertising copies of each system The inside pages of all standard ads are full page, half page, 1/4 page, page, folding, multi page album etc?? This kind of advertisement should pay attention to the following points in copywriting: visual impact to highlight the picture, copy to punchline sublimation theme With the unique characteristics of magazine media, such as exquisite production, high repetition rate and long timeliness, the advertisement of each page should give full play to the artistic expressive force of the picture, and the information content can be almost reflected through the picture? The copy is less, only play the role of advertising, which gives a sense of beauty implicit and profound. Click here to enjoy examples of advertising works (Levi jeans print ads) Click here to enjoy examples of advertising works (national print ads) Click here to enjoy examples of advertising works (print ads for Western Development) graphic combi